The Primary Collection came to fruition when developing a suite of crockery for the Soho offices of ASH NYC. A simple and colorful collaboration between chief creative officer Will Cooper and Nicholas Newcomb, this collection presents tableware for every day use as building blocks to create your own culinary fantasy. Drawing inspiration from our portfolio of hotels, Cooper uses red, blue, yellow and green as a lens to focus the multitude of inspiration poured into each project and deliver a flattened, digestible experience for the guest or user. Each piece is made by hand to order, and finished in a painterly glaze developed to show the hand of the artisan.